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Architectural & Interior Design Studio

Branding by Guycorp: …”Because Life's Too Short for Boring Logos”

AutoNation

July 2018

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Life's too short to settle for bland brands and uninspiring logos. At Guycorp, we're on a mission to make the world a more colorful, whimsical, and humorous place—one logo at a time. Join us in this mirthful branding adventure. This masterpiece in marketing, is a perfect example of Guy’s deep rooted creativity and connectivity to the client. AutoNation is rolling out a line of accessories called Auto Gear. The first phase of the effort includes interior products from Weather-Tech, such as floor mats and liners. Sales of these products will be followed, starting this year, by performance and protection accessories. AutoNation will feature the branded aftermarket parts and accessories at its new- and used-vehicle dealerships. Scott Smith, the company's director of customer care/parts, said a "store within a store" concept will employ merchandise displays designed to attract retail customers. Dealerships will make accessories part of the overall vehicle sales process.

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